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Recent Events
November 27, 2007 - LaSalle Brands Corporation announces they have entered into a Funding Agreement with Grammar Capital LLP. As per the agreement Grammar Capital
will assist the Company in raising approximately $50,000,000 through a combination of equity and debt financing. The funds will be used to complete planned acquisitions with
various Ice Cream distribution companies. LaSalle has already entered into a Purchase Agreement with LaSalle Brands, Inc. and has LOI's with other related companies.
- January 24, 2008 - LaSalle Brands Corporation acquires the exclusive licensing rights of LaSalle Brands Ice Cream from trademark owners Medhat Mohamed and LaSalle Brands Inc. Pursuant to the terms in the Purchase Agreement between the parties executed on January 17, 2008, LaSalle Brands Corporation has acquired the licensing rights for a total purchase price of $1,000,000.
- February 12, 2008 - LaSalle Brands Corporation completes its acquisition of LaSalle Ice Cream. The Purchase Agreement between the Company and LaSalle Brands, Inc. is executed on January 31, 2008.
- April 1, 2008 - LaSalle Brands Corporation enters into a public relations contract with New York City based media group 144Media. LaSalle has issued 144Media $2,000,000 of its restricted common stock, at $.75 per share, towards an advertising campaign for LaSalle Brands, Inc. LaSalle estimates that the $2,000,000 will cover the first year of an ongoing advertising and marketing campaign to increase consumer awareness of the LaSalle Brand name as it relates to its products. The Company currently distributes its premium ice cream products to supermarkets and convenience stores in New York City. Initially the media will focus on further promotion of LaSalle's existing markets, and then expand in to new markets in the surrounding areas. The campaign will continue with the promotion of LaSalle's successful retail stores as franchising is about to begin.
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