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Company Description
The LaSalle Brands dream was born in 1972
with the goal to bring the consumer a super
premium all natural ice cream at an affordable
price and pledge to create a delicious dairy
desert using only the finest ingredients
available. LaSalle Ice cream is traditionally
sold in pint size containers and is distributed to
markets in the five boroughs of New York.
LaSalle is the third largest pint brand ice cream
in New York City, and outsells many national
premium brands in LaSalle's immediate
markets.
In 2005 LaSalle Brands Inc. opened its
Premiere Retail location on Third Avenue in
New York City offering a variety of distinctive
ice cream flavors, gelato, and exceptional fruit
sorbets. In addition to ice cream, gelato, and
sorbets, LaSalle Brands Inc. also includes fine
imported cookies and its own LaSalle brand
coffee. LaSalle Brands Corporation intends to
use this successful business model as a
benchmark for a national chain. The Company
has already leveraged some of the best
franchising personnel in the business, and are
preparing the ground work needed for a very
aggressive franchising campaign.
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