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Company Description
The LaSalle Brands dream was born in 1972
with the goal to bring the consumer a super
premium all natural ice cream at an affordable
price and pledge to create a delicious dairy
desert using only the finest ingredients
available. LaSalle Ice cream is traditionally
sold in pint size containers and is distributed to
markets in the five boroughs of New York.
LaSalle is the third largest pint brand ice cream
in New York City, and outsells many national
premium brands in LaSalle's immediate
markets.
In 2005 LaSalle Brands Inc. opened its
Premiere Retail location on Third Avenue in
New York City offering a variety of distinctive
ice cream flavors, gelato, and exceptional fruit
sorbets. In addition to ice cream, gelato, and
sorbets, LaSalle Brands Inc. also includes fine
imported cookies and its own LaSalle brand
coffee. LaSalle Brands Corporation intends to
use this successful business model as a
benchmark for a national chain. The Company
has already leveraged some of the best
franchising personnel in the business, and are
preparing the ground work needed for a very
aggressive franchising campaign.
Recent Events
November 27, 2007 - LaSalle Brands Corporation announces they have entered into a Funding Agreement with Grammar Capital LLP. As per the agreement Grammar Capital
will assist the Company in raising approximately $50,000,000 through a combination of equity and debt financing. The funds will be used to complete planned acquisitions with
various Ice Cream distribution companies. LaSalle has already entered into a Purchase Agreement with LaSalle Brands, Inc. and has LOI's with other related companies.
- January 24, 2008 - LaSalle Brands Corporation acquires the exclusive licensing rights of LaSalle Brands Ice Cream from trademark owners Medhat Mohamed and LaSalle Brands Inc. Pursuant to the terms in the Purchase Agreement between the parties executed on January 17, 2008, LaSalle Brands Corporation has acquired the licensing rights for a total purchase price of $1,000,000.
- February 12, 2008 - LaSalle Brands Corporation completes its acquisition of LaSalle Ice Cream. The Purchase Agreement between the Company and LaSalle Brands, Inc. is executed on January 31, 2008.
- April 1, 2008 - LaSalle Brands Corporation enters into a public relations contract with New York City based media group 144Media. LaSalle has issued 144Media $2,000,000 of its restricted common stock, at $.75 per share, towards an advertising campaign for LaSalle Brands, Inc. LaSalle estimates that the $2,000,000 will cover the first year of an ongoing advertising and marketing campaign to increase consumer awareness of the LaSalle Brand name as it relates to its products. The Company currently distributes its premium ice cream products to supermarkets and convenience stores in New York City. Initially the media will focus on further promotion of LaSalle's existing markets, and then expand in to new markets in the surrounding areas. The campaign will continue with the promotion of LaSalle's successful retail stores as franchising is about to begin.
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The Industry
- The ice cream market in the United States alone was a $9 billion market in 2006 according to Datamonitor.
- The U.S. enjoys an average of 48 pints of ice cream per person, per year - more than any other country according to IceCream.com.
- In 2011, the global market is forecast to have a value of $48.1 billion, an increase of 14.7% since 2006 according to the researchmarkets.com.
- The Global ice cream market grew by 2.7% in 2006 to reach a value of $41.9 billion according to the researchmarkets.com.
Investor Relations
Richard Carpenter
(415) 332-7200
Corporate Contact
LaSalle Brands, Inc.
547 Manida St.
Bronx, NY 10474
(866) IS LASALLE
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